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Establishing or relaunching your brand in the Italian bicycle industry?

Discover new horizons with GREENLIFE MOBILITY 30 years of expertise in the Italian bicycle market

Contact us

URBAN - MTB - ROAD - GRAVEL - EBIKE - ACCESSORIES

This is our business!

Your restart in Italy: Our experienced team of 10 salespeople has profound market knowledge and a selected network of approximately 400 qualified bicycle retailers in Italy.
  • Flexibility and adaptability
  • Risk minimization and clear cost planning
  • Faster growth and sustainable results
  • Retailer selection and support
  • Strategic market analysis
  • Sales management in German/English
  • Digital marketing support
  • Flexible distribution models

GREENLIFE MOBILITY - A STRONG TEAM

Daniel Schön

CEO & Co-Founder
Business Development North-West + Marketing • 25 Years of Experience in the Automotive and Bicycle Industries

Massimo Parenti

Co - Founder & Sales Management
Sales Coordination: 34 Years of Experience + Building Sales Networks

Nicola Di Luzio

Sales Executive
Business Development Manager Center-South • 25 years of experience in introducing 18 top brands in Italy

Luca Molinari

Sales Executive
Business Development Manager North - East • 30 Years of Experience Introducing 16 Top Brands in Italy

OUR SERVICES TAILORED TO YOUR NEEDS:

project-related
Definition of Objectives: Structured Customer Presence at POS: Fast and controlled even in challenging entry scenarios
revenue-driven
Our performance is geared towards revenue: Effective entry under favorable market conditions.

Our performance is geared towards revenue: Effective entry under favorable market conditions:

Collaborating with renowned brands demonstrates our deep understanding of the market and our abilities to sustainably establish brands in Italy.
Increasing Brand Awareness
We provide digital marketing and participate in over 30 segment-specific events to enhance awareness of your brand.
Sell-In and Sell-Out Strategy
We determine together how to advance the market expansion of your brand.
High-quality selection and support for retailers
We build and maintain a high-quality dealer network and ensure its complete support.

The success of our partners is integral to our business model:

Inquire for our Performance List!

Happy to present our partner projects and show you the results achieved.
In 2025, is your dealer network set to grow by 40% in Italy?
40%
You want to achieve 80% more revenue in Italy by 2025?
80%

Our Events 2024:

We offer event presence at over 30 segment-specific events. Whether it's road cycling, downhill, or city events, we have been operating extensively for over 10 years
May 2nd to May 5th, 2024
Garda Bike Festival
Join us for an exciting day of learning as we discuss the latest trends and strategies in Bike Distribution.
September 13th to 15th, 2024
Italian Bike Festival
Perfect for beginners: get a handle on the basics of bike customization and bicycle racing.

We look forward to the next project with you!

As an established partner, we have made it our mission to enable international bicycle brands to enter and achieve sustainable growth in the Italian market. Our approach is based on strategic territory expansion and targeted dealer selection that aligns with the marketing goals of our partners.

Your Success in Italy in 5 Steps:

We focus on sustainable growth and successful concepts. A well-defined strategy always pays off.
STEP 1
Potential Analysis of Your Brand
A project only makes sense if there is also potential for your brand in Italy. Let us advise you based on our experience.
STEP 2
Price positioning
A crucial step in understanding whether the project can be implemented economically.
STEP 3
Project-based or revenue-based?
With the right strategy, we position you effectively in the market. Structured presence of your brand at the point of sale: Quick and controlled even in challenging entry scenarios.
STEP 4
Structure of the Strategy and Test Events at Clients
By implementing a sell-out strategy, we boost customer demand through test bike events. Thanks to our differentiation, we can quickly generate a strong response even from end customers.
STEP 5
Inception and Structure of the Distribution Network
The Dealer gets to know you as a reliable partner through our constant presence and continuous commitment. Your brand establishes itself with the merchant as an integral part of their assortment.

Our References:

We thank our partners for the great references.
  • We have seen firsthand their effectiveness in both promoting sell-in and sell-out activities, which speak volumes about their capabilities and understanding of the market dynamics.
    ★ ★ ★ ★ ★
    A. Thiemann - CEO of AT Zweirad GMBH, Germany
    A noteworthy aspect of Greenlife's contribution has been their ability to mitigate risks and avoid payment failures, adding significant value to our operations.
    ★ ★ ★ ★ ★
    Alberto San Martín - CEO @ MMR Bikes, Sapin
    I've had the pleasure of working with this remarkable bunch of Italians. Despite a fun-loving atmosphere, they remain highly professional in their approach and deliver quality results. I can only applaud their fine work and encourage them to keep up the good work.
    ★ ★ ★ ★ ★
    Idsart Schipper - General Manager @ FFWD Wheels, The Netherlands
  • We achieved impressive results with Greenlife Mobility's help.
    ★ ★ ★ ★ ★
    Daniel S.
Contact us.
Call us!
+39 3519228321
Where can you find us?
Business address Via N. Biondo 2, 41012 Carpi (Mo)
Write to us!
daniel.schoen@green-mobility.it
Social Media!
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